Architect smarter revenue AI workflows: Gong is now in the Microsoft Marketplace and on Microsoft Azure

Every customer conversation generates signals about risk, opportunity, competitive threats, and buying intent.

Most of those signals never make it into your systems. They remain trapped in calls, emails, meetings, and disconnected workflows.

As companies race to deploy AI, they've discovered a new problem: AI is only as good as the context it can access.

The result is an action gap: the space between what your customers are telling you and what your organization does next.

Sellers end up guessing next steps, forecasts rely on gut feelings, and AI tools generate generic answers because they lack real-world context.

We believe there’s a better way to build your revenue architecture — one that is friction-free and meets teams exactly where they are.

That’s why we’re excited to announce that the Gong Revenue AI Operating System (OS) is officially available in the Microsoft Marketplace, marking a major evolution in how we’re partnering together.

Gong is also expanding its strategic alignment with Microsoft by building on Azure, reinforcing a shared commitment to enterprise-grade scalability, security, and reliability.

Making Gong available through the Microsoft Marketplace removes one of the biggest barriers to adopting AI at scale: procurement friction. Customers can now purchase Gong through their existing Microsoft relationship and optimize cloud spend by applying Gong investment toward existing Microsoft Azure Consumption Commitments (MACC). You can procure Gong the same way you manage your Microsoft investments — faster, simpler, and fully aligned to your existing cloud strategy.

You can streamline your vendor management by keeping your revenue AI and cloud infrastructure under one roof. It’s a faster, more streamlined way to get the world’s most powerful revenue AI into your sellers’ hands.

Together, Gong and Microsoft make it easier to deploy revenue AI that connects customer context, workflows, and execution by:

With support for Model Context Protocol (MCP), teams can connect Microsoft 365 Copilot to Gong’s MCP Server to access Gong’s revenue AI and agents.

This allows Copilot to move beyond broad responses and deliver contextualized answers, summaries, and recommended next steps based on real customer interactions. Instead of simply analyzing pipeline activity, AI can help coordinate action across systems and workflows.

Gong insights integrate across Copilot, Microsoft Teams, Outlook, Dynamics 365, and Microsoft Copilot Studio — bringing customer context directly into the tools revenue teams already use every day.

By connecting the Gong Revenue Graph with the Microsoft ecosystem, teams can access deal intelligence, customer signals, and execution insights inside existing workflows instead of switching between disconnected systems.

Gong automatically captures and structures customer interactions — including calls, emails, and meetings — and syncs that data into Dynamics 365 and other Microsoft applications.

These interactions are enriched with AI-generated summaries, key topics, and recommended next steps, giving teams a more complete and up-to-date view of every deal without relying on manual CRM entry.

The result is more reliable forecasting, better visibility into execution risk, and more time for sellers to focus on customer conversations instead of admin work.

The next generation of revenue technology won't be defined by where data is stored. It will be defined by how effectively organizations turn customer signals into action.

Microsoft provides the workflow layer. Gong provides the customer context layer. Together, we're helping organizations build the foundation for revenue AI that can reason, recommend, and eventually act on behalf of teams.

When customer data is fragmented, teams slow down. They get stuck in the action gap — that space where momentum dies because the next step isn’t clear.

With Gong and Microsoft together, that gap disappears. Your team can stop chasing information and start executing with confidence. Every decision is guided by real customer signals, delivered exactly where the work happens.

The winners in the AI era won't be the companies with the most data. They'll be the companies that can transform customer signals into action faster than their competitors.

As companies deploy AI across their businesses, they've discovered a simple truth: AI without context creates noise. AI grounded in customer context creates outcomes. By connecting Microsoft's workflow ecosystem with Gong's Revenue Graph, organizations can move beyond summarizing work and begin orchestrating it.

Learn more about how Gong and Microsoft are partnering to power your revenue team here.