Gong Enrich

Bring trusted third-party data into Gong

Connect to the data providers you trust directly inside of Gong. Give your team the contact and account context to engage and prioritize the right buyers.

A contact panel in Gong's Engage/People view showing the AI-powered "Enrich" action populating a selected contact's phone, mobile, email, and company details.

Trusted by 5,000+ customers

Start every revenue workflow with trusted third-party data

Gong Enrich's admin-center "Email address waterfall setup" showing sequenced data partners with per-partner query volume, valid/invalid email rates, and credit costs.

Waterfall enrichment

Bring multiple data providers together in Gong

Create customizable waterfalls with Gong Enrich Data Partners to improve enrichment coverage and match rates. Use the providers you already have, then pull from additional sources with Gong Credits.

Gong's Agent Builder editor showing a workflow that triggers on a new NAMER lead and automatically enriches the contact with a phone number and email address.

Agent Builder

Automate data enrichment at scale

Add enrichment as an action in Agent Builder to fill data gaps when CRM changes, tracked signals, or other criteria trigger a workflow. Keep account and contact context current without manual research.

Gong's admin-center "CRM field mapping" screen matching Gong enrich fields to CRM fields, with a dropdown open to select the target field for current company name.

CRM field mapping

Turn enriched data into a stronger GTM foundation

Map enriched account, contact, and lead data back to your CRM. Improve segmentation, routing, reporting, and the workflows that depend on complete records.

Gong's Enrich dashboard displaying enrichment KPIs (enriched contacts, accounts, email/phone success rates) alongside bar charts of enriched contacts and accounts by date.

Dashboards

Measure the impact of data enrichment

Track enrichment success rate, account and contact changes, and provider performance in Gong. See where coverage is improving and prove the value of your data enrichment strategy.

Feature highlights

Contact enrichment

Fill in missing email addresses and phone numbers with verified contact data, so reps can reach the right people faster.

Account enrichment

Add richer company information to Gong account views to give teams more complete context for every account.

Auto-enrich Engage Flows

Automatically add missing email addresses or phone numbers when contacts enter an Engage flow, so reps can start outreach with the data they need.

Enrich bounced emails

When an email in an Engage Flow bounces, Gong can find a new address and resend it.

Enrich with Agent Builder

Set up Gong to fill data gaps when something in your CRM changes, an important date arrives, or an AI Tracker spots a signal.

Data Waterfall

Configure the order of data providers by data type to improve coverage, match rates, and cost control.

Bring Your Own Keys

Connect the data provider accounts you already use and apply existing contracts and credits directly in Gong.

Leverage Gong Credits

When your connected providers don’t return the information you need, use Gong Credits to access additional data.

CRM sync

Map enriched account, contact, and lead data back to CRM to improve segmentation, routing, reporting, and downstream workflows.

Dashboards

Monitor enrichment activity and provider performance in one place.

Hear from our customers

Customer results, powered by better data

Gong Enrich has been a game-changer for our inbound and outbound teams. Before, high bounce rates and outdated CRM data were dragging down our workflows. Gong Enrich solved those data gaps instantly. The setup took minutes, and having accurate, verified contact data built right inside the platform has significantly increased our daily productivity.

Erika Morris
Lead GTM Systems Analyst
Sprout Social logo

Close data gaps and increase productivity

Sprout Social uses Gong Enrich to improve contact data quality and help teams move from research to outreach faster.

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Based on 6,278 reviews

Win more revenue with AI

Book a demo to see how specialized agents, purpose-built applications, and the world’s richest revenue signals work together to help you win.

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Frequently asked questions

FAQ

Learn how Gong Enrich helps teams improve data coverage, enrich records, and put trusted account and contact data to work across Gong.